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About Velvet.Co
At Velvet.Co, we help brands craft the stories their customers need to hear.
We uncover fresh, creative ways for you to reach, engage, and build lasting connections with target audiences across the globe—through digital platforms, special events, and beyond.
Velvet.Co International has partnered with more than 80 brands across fashion, art, lifestyle, travel, tech, business, food, non-profit, and more.
Our clients range from global luxury houses to emerging designers and innovative companies, including NEIWAI, Segway, HeyTea, Verafied, Prod, Chagee, Tmall, Xiaomi, the Fragrance Foundation, SoulCycle, 10 Corso Como, Dermalogica, Holzweiler, Edie Parker, MOFT, Tombogo, moodytiger, Momcozy, Dr. Althea, Sandy Liang, Prabal Gurung and others.
Our
Founder
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Our
Founder
Jenny Zheng is an award-winning Chinese fashion and lifestyle influencer based in New York. Prior to founding Velvet.Co International, she built a distinguished career in marketing and communications with roles at The Walt Disney Company (China), The Metropolitan Museum of Art, Boston Center for the Arts, and the China Institute in America. In 2023, Forbes named Jenny one of the “100 Most Influential Chinese."
In 2017, Jenny launched Velvet.Co with a mission to bridge global audiences through art, fashion, technology, and culture. Since its inception, the agency has partnered with over 80 innovative brands worldwide, helping them forge meaningful connections through strategic branding, communications, partnerships, and curated programming.
Velvet.Co has been honored twice as a “Next-Gen Award” recipient by The PR Net (2024 and 2025), recognized for its dynamic influence across media relations, celebrity placement, influencer campaigns, brand collaborations, and event production.
Velvet Team
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JENN
Account Director
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MERYLL
Event Manager
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MOR
Operation Manager
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TINA
Head of Design
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RUSLAN
Creative Lead
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SERRERA
Partnership Manager
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RENEE
Social Media Manager
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CHLOE
Graphic Designer
Event Specialist
Event Specialist
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LINDSEY
Talent Relations Manager
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SYLVIA
PR Executive
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DEREK
Content Strategist
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LYNN
PR Manager
PR Manager
Velvet Club
A space curated by Velvet.Co, where iconic international designers and leading fashion, tech, and lifestyle brands converge. It serves as a global platform for our community to create, engage, and connect — championing a lifestyle without boundaries of race, language, or culture. Here, we foster meaningful connections that transcend borders.
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This fall, in celebration of Velvet’s 8-year anniversary and rebranding, Velvet Club travels to New York, Paris, and Shanghai, bringing visionary brands, editors and creatives together across continents to inspire connection and collaboration.
