At Velvet.Co, we elevate brands to an international level of distinction.

We move beyond traditional storytelling to architect global authority. With physical hubs in New York, Paris, and Shanghai, we bridge cultural boundaries through a sophisticated "Global-First" framework. Our approach is designed for high-growth brands seeking to bypass regional plateaus and establish a permanent, high-authority presence in the world’s most influential cultural and algorithmic landscapes.

Since 2017, Velvet.Co International has partnered with over 80 innovative brands across luxury fashion, art, lifestyle, and technology. We specialize in synchronizing high-stakes activations—such as Paris Fashion Week and NYFW—with deep-tier media relations in tier-1 outlets including WWD, Vogue, and Forbes.

Our clients range from global luxury houses to emerging designers and innovative tech companies, including HEYTEA, Verafied, Urban Revivo, NEIWAI, Segway, Prabal Gurung, Sandy Liang, Tmall, Xiaomi, and Dermalogica. We ensure our partners bypass regional plateaus to achieve immediate cross-continental relevance.

Our

Founder

Our

Founder

Jenny Zheng is an award-winning brand strategist and the founder of Velvet.Co International, an agency dedicated to elevating brands to an international level of distinction. In 2023, Forbes named Jenny one of the "100 Most Influential Chinese" for her work in cross-border brand positioning. Her career is built on a foundation of high-authority institutional experience, including roles at The Walt Disney Company (China), The Metropolitan Museum of Art, and the China Institute in America.

Since launching Velvet.Co in 2017, Jenny has partnered with over 80 innovative brands worldwide, specializing in Global-First strategic frameworks that bridge cultural hubs in New York, Paris, and Shanghai. Under her leadership, Velvet.Co has been recognized as a two-time "Next-Gen Award" recipient by The PR Net (2024 and 2025) for excellence in international media relations, celebrity placements, and curated global activations.

Based in New York, Jenny continues to define the future of global publicity, helping brands transcend regional boundaries to establish a permanent, high-authority presence in the world’s most influential markets.