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Velvet.Co Projects
To promote NEIWAI’s seasonal campaigns and hero products, Velvet.Co engages with multi-tier influencers (80% of them are asian influencers based in US and international) to create ROI-first, hyper-engaging, and storytelling-focused Instagram, Youtube, LRB content. In addition, Velvet.Co conducts a relatively low-cost campaign by engaging a diverse group of over 20 micro-, nano- influencer per month on average, creating localized, user-generated content and reaching NEIWAI’s intended audience in the US. So far, all influencer social contents alone have gained over millions of organic impressions and have performed well over the industry benchmark at a 3.3% engagement rate on average. Until now, our journey with NEIWAI is still continuing.
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Velvet.Co has played a pivotal role in securing an impressive lineup of mega, macro influencers and global celebrities, amplifying brand visibility and audience engagement. With a strategic approach to influencer partnerships, Velvet.Co has successfully collaborated with renowned names such as Tyla, Addison Rae, and Niki. These partnerships reflect their ability to identify talent that aligns seamlessly with brand identity while resonating with diverse audiences. By leveraging their extensive network and expertise, Velvet.Co ensures impactful collaborations that drive brand recognition on a global scale.
Our Celebrity Dressing With PROD showcases out ability to palace our brands with top celebrities and influencers across the internet.
2 days mobile truck tour attracted 1050+ guests, generated 200+ daily traffics. This partnership confirmed 80+ organic Influencers collaborations. Total secured 15 media exposures, generated over 120.95M UVM.
Segway x Tombogo : Segway has integrated 6 diverse products of personal electric vehicles into Tombogo’s NYFW show, among them are 2 Segway eScooter E110A, 2 Ninebot eKickScooter F30, and 2 Segway Ninebot S MAX. The show has featured models on scooters navigating the “green” environment and set concept from the Tom Bogo creative team. The show was covered by over 30 press including mainstream like Hypebeast, Complex, Nylon, Cosmo and reached a total impression of over 170 Million. Following this great success, Segway partnered with Tombogo again to promote its classic and latest collections during NYFW in 2023.
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Segway x Christian Cowan + Lil Nas : Velvet.Co planned and executed Segway’s Air T15 and emoped C Campaign in collaboration with Christian Cowan. Both products are integrated in Christian Cowan and Lil Nas X’s SS 21 collection NYFW Fashion Film. Velvet.Co also executed press outreach for this major event, and has secured over 30 press coverages including Vogue, ELLE, Paper, Teen Vogue, etc.
In four months, Velvet.Co crafted compelling press materials and executed a strategic media roll-out, resulting in NEIWAI's features in Forbes, Harper's BAZAAR, and other top publications, reaching over 100 million impressions.
The truck, fully wrapped in CHAGEE's bold dark blue floral identity, became an instant street-level attraction. Visually captivating and socially shareable, it offered a premium brand moment on wheels - pairing traditional Chinese tea craft with a modern, lifestyle-driven vibe.
The evening brought together a curated guest list of editors, buyers, influencers, and media professionals to foster meaningful conversation and community within an immersive, brand-aligned setting. The dinner welcomed VIPs including an editor from Daily Front Row, a buyer from Shopbop, a fashion contributor from Forbes, and leading stylists. The event generated multiple social media mentions, providing an elegant platform for storytelling, connection, and creative exchange.
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The activation drew over 140 customer RSVPs through Luma, with a total of 28 influencer attendees including macro influencer Hailey (889k) and mid-tier creators like Cornelia (269k) and Giza Timonier (188k). The event generated 167,800+ impressions and achieved a 12.4% engagement rate across social media.
NEIWAI is a leading DTC lingerie and loungewear brand with a mission to create solutionwear for modern women. After the viral success of its No Body Is Nobody campaign in China, the brand began expanding internationally and has partnered with Velvet.Co since 2021 to elevate global visibility. To promote seasonal campaigns and hero products, Velvet.Co activates multi-tier influencers—80% Asian creators in the U.S. and abroad—across Instagram, YouTube, and LRB, engaging over 20+ micro- and nano-influencers monthly to generate storytelling content, drive millions of impressions, and achieve a 3.3% engagement rate above benchmarks.
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For our client PROD, a rising Chicago-based fashion brand, Velvet.Co executed a strategic influencer partnership campaign to boost global visibility and cultural relevance. We secured collaborations with Tyla, Addison Rae, and Niki, generating over millions of social impressions. These high-profile partnerships positioned PROD at the intersection of fashion, music, and youth culture—driving significant media attention and cross-market engagement. Through precise talent alignment and campaign execution, Velvet.Co elevated PROD’s global recognition and reinforced its identity as a bold, trend-driven label for the new generation.
ZEELOOL is an emerging eyewear brand with a mission to make bold, expressive style accessible to a global audience. To expand reach and reinforce cultural relevance, Velvet.Co builds collaborations with rising brands and artists across lifestyle, beauty, jewelry, and music, creating capsule collections and curated events that resonate widely. Most notably, Velvet.Co secured a high-profile partnership with renowned designer Prabal Gurung, aligning ZEELOOL with luxury fashion and spotlighting the brand at the Met Gala. This collaboration elevated cultural impact, drove significant visibility, and showcased Velvet.Co’s expertise in forging meaningful partnerships that enhance recognition and long-term industry relevance.
HEYTEA, the pioneering modern tea brand, and Sandy Liang, the New York–based designer celebrated for her playful, downtown aesthetic, partnered to create a limited-edition tea collaboration during NYFW. Velvet.Co facilitated the launch at Liang’s SS25 show on September 8 and extended visibility through a branded mobile truck tour across New York from September 9–10, drawing 1,050+ guests and 200+ daily visitors. The activation was further amplified with 80+ organic influencer collaborations and 15 media features, generating 120.95M UVM, showcasing Velvet.Co’s expertise in crafting cultural moments at the intersection of fashion, lifestyle, and F&B.
Segway, a global leader in personal transportation, partnered with Velvet.Co from 2020 to 2023 to build cultural relevance and reach new U.S. consumers through Brand Partnership with fashion and designer brands. A highlight was the Segway x Tombogo collaboration, where six products—including the eScooter E110A, eKickScooter F30, and Ninebot S MAX—were featured in Tombogo’s NYFW show on a green-themed set. The activation earned coverage in 30+ outlets such as Hypebeast, Complex, Nylon, and , generating 170M+ impressions and leading to an extended partnership at NYFW 2023 that showcased Segway’s classic and new collections.
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Segway, a global leader in personal transportation, partnered with Velvet.Co to launch its Air T15 and eMoped C through a high-profile collaboration with designer Christian Cowan. Both products were featured in Cowan and Lil Nas X’s SS21 NYFW fashion film, merging innovation with culture and positioning Segway within the fashion spotlight. To maximize visibility, Velvet.Co executed strategic press outreach that secured 30+ top-tier features in outlets including Vogue, ELLE, Paper, and Teen Vogue. The campaign generated widespread coverage and elevated Segway’s brand presence, showcasing Velvet.Co’s expertise in driving cultural relevance through impactful partnerships.
Fabrique, a contemporary accessories brand rooted in minimalist design and functionality, partnered with Velvet.Co to strengthen its presence in the competitive U.S. market. Velvet.Co spearheaded media relations, securing impactful editorial coverage that elevated the brand’s profile and positioned it within key industry conversations. A highlight of this effort was a feature in WWD, which spotlighted Fabrique’s design ethos and functional appeal. By aligning the brand’s narrative with prevailing trends, Velvet.Co amplified visibility, reinforced credibility with media and industry insiders, and laid the foundation for Fabrique’s sustained growth and recognition in a crowded fashion landscape.
NEIWAI, a leading lingerie and activewear brand, partnered with Velvet.Co to strengthen its U.S. media presence and expand global recognition. Over a four-month period, Velvet.Co cultivated trusted press relationships and developed compelling press materials that highlighted NEIWAI’s mission and unique brand story, ensuring alignment with industry conversations and editorial interests. Through a carefully orchestrated media roll-out, NEIWAI was successfully positioned within the fashion and lifestyle landscape, earning features in Forbes, Harper’s BAZAAR, and other top publications. These efforts generated 100M+ impressions, elevating the brand’s visibility, credibility, and cultural relevance among global audiences.
HEFANG, a contemporary jewelry brand known for its whimsical yet elegant designs, partnered with Velvet.Co to elevate its visibility and strengthen its positioning in the U.S. market. Velvet.Co provided tailored public relations support, securing 10+ impactful media placements—including nine top-tier features in ELLE, Fashionista, and Fashion Week Online—which generated 43.46M UVM. Complementing this effort, Velvet.Co developed a strategic influencer engagement plan that drove consistently high post performance, including three minor viral moments. Content focused on outfit styling, particularly Reels and outdoor photography, outperformed static visuals, underscoring Velvet.Co’s ability to amplify storytelling and maximize visibility through data-driven strategy.
CHAGEE, a modern tea brand rooted in traditional Chinese tea craft, partnered with Velvet.Co to launch its first U.S. activation in Los Angeles. Ahead of its Westfield Century City opening, Velvet.Co introduced CHAGEE to Gen Z and Millennial audiences with a mobile tea truck tour hitting five key locations—Santa Monica, Venice, Westwood/UCLA, Culver Steps, and Sawtelle Japan Town. Supported by a Wild Posting® campaign generating 5.88M+ impressions, the activation served thousands of samples, secured 41 influencer collaborations producing 96+ content pieces, reached 406K+, and drove 5,278 app sign-ups, establishing CHAGEE’s bold U.S. debut.
WÀNGDA, an emerging fashion label known for its innovative design language and cultural edge, partnered with Velvet.Co to host Summer Nights, an exclusive invitation-only dinner on June 28, 2025. Designed as an intimate and refined gathering, the event offered an early preview of WÀNGDA’s upcoming Soft Armor collection while serving as both a launch moment and a key influencer, press, and community activation. A curated guest list included editors, buyers, influencers, and media professionals, with VIPs such as a Daily Front Row editor, a Shopbop buyer, a Forbes contributor, and top stylists. The dinner sparked social buzz, amplifying community and storytelling.
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Verafied, an emerging fashion brand known for its modern and curated aesthetic, partnered with Velvet.Co to host its first NYC showroom open house from June 13–15, 2025 in the heart of DUMBO’s art district. Velvet.Co oversaw the full event execution—from creative décor and flow planning to pre- and post-event management—while securing 10+ brand sponsors to elevate the experience. The three-day activation welcomed 140+ VIPs daily and 28 macro- to mid-tier influencers for exclusive previews, generating 167,800+ impressions and achieving a 12.4% engagement rate that spotlighted Verafied’s vision and expanded brand reach.
Thai SELECT, a certification program by the Royal Thai Government that recognizes authentic Thai restaurants worldwide, partnered with Velvet.Co to host the exclusive Thai SELECT Dinner 2025 – A Culinary Celebration of Isan Cuisine – on July 8, 2025 in New York. The event featured five certified restaurants and welcomed 38 seated guests, 12 support staff, and VIPs including the Consul General of the Royal Thai Consulate General and Ms. Ketsuree Vijaranakorn of the Thai Trade Center. The activation generated 144K+ reach, 26K+ clicks, 5K+ engagements, 6 influencer features, and 4 media exposures, blending cultural storytelling with measurable impact.
Verafied, an emerging fashion brand known for its curated, modern aesthetic, partnered with Velvet.Co to elevate its digital presence through full-service social media management. Velvet.Co oversaw strategic content planning, creative direction, copywriting, design, and scheduling to create campaigns that authentically showcased the brand’s identity and strengthened audience connection. By leveraging platform insights and optimizing content formats, the team delivered engaging storytelling across channels that consistently outperformed static content. These efforts significantly boosted engagement and visibility, reinforcing Verafied’s positioning in the fashion space while laying the foundation for sustainable online growth and community building.